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Founded in 2020 by industry veterans Adam Shapiro, Dan May and Gautam Rajani, SMR Days is a new menswear label for relaxed dressing at home or away.


Drawing on the trio’s global travels, warm-weather staples are elevated with tactile natural fabrics and artisanal techniques, from Indian bandhani tie-dye and kantha embroidery to traditional
block printing.


Though made with long summer days in mind, the effortless offering – look out for lightweight jackets, relaxed shirting and bohemian separates – is equally suited for laid-back days throughout the year.

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