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Linda Augustsson, born and raised in Sweden, is the Creative Director and passionate soul behind Scarlett Poppies.


She has created her own unique handwriting, combining Scandinavian shapes and beautiful Indian novelty fabrics - elevated by exquisite, traditional embroidery techniques, true to the Indian heritage of skilled artisans.

Each Scarlett Poppies garment is the result of her love for beautiful, well-made clothes and not least the efforts of our passionate and skilled tailors and artisans.

Timeless clothes created with the desire to make any woman feel beautiful and comfortable the moment she slips into our world.

Their Summer/Pre Fall 24 collection; Contrast Art weaves together bold contrasting embroidery with opaque versus transparent fabrics. The precision of geometric design and sharp lines flirt with gentle curves and scalloped edges. 

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