Belle Mais Pas Que was born in 2016 in the South of France, offering a touch of sunshine year-round through colourful, timeless, and authentic jewellery. Passionate about travel, founders Khadra and Sam explored the world together and fell in love with Bali - an inspiration that continues to shape the brand.

At Belle Mais Pas Que, doing things the right way matters. Environmental as well as  humanitarian values are at the heart of the production process, ensuring each piece is made ethically and responsibly.

 

The brand works with skilled artisans they’ve trusted for over 15 years, building strong relationships rooted in mutual respect. By visiting them several times a year, the founders ensure that fair working conditions are always upheld - reinforcing their commitment to a thoughtful and transparent CSR approach.