Fashion that is beautiful, warm, sustainable, trendy and has a soul at the same time – this was the goal with which Mariana Andrić launched MARIDRUNA brand in 2015. She wants to revitalize old crafts, encourage and help women’s local communities in Serbia, the country that nurtures the heritage of traditional wool crafts.

The brand's main idea is that unique things are always made of love, and that comfort belongs to everybody. Also, a style principle based on sustainable standards: fashion pieces worn for generations. Classics that the grandmother will give to her grandchildren, and the mother will gladly borrow from her daughter.