Its name is inspired by the initial letter of each of these three cities: A, P, S, and by three sports which names start with the letter S, such as Surf, Skate, Ski.
"APRÈS" is French for "AFTER", and the philosophy behind it, is the creation of a modern wardrobe of items with a contemporary aesthetic, like sweatshirts, t-shirts, jackets, pants, plus music, objects, fragrances, and sensations lived "AFTER" or better, "APRÈS" surfing, skating, skiing.
In a post-massively industrialized world, our idea is to slow everything down and create product in a sustainable manner, by researching and identifying already existing high quality items that are in search of a new interpretation and personalization, and give them a new life.